Creative Spark

Fraser Suites Hamburg
by JOI-Design

Germany’s first Fraser Suites has opened its doors in the heart of Hamburg. Located in the former headquarters of the city’s tax authority, the listed landmark begins a new era as a 5-star hotel transformed by interior architecture studio JOI-Design.

The design team faced a particular challenge in that the building was originally intended to create a sense of “awe” as an imposing legal authority rather than an inviting hotel. Therefore, it was crucial their concept lifted the heavy, oppressive appearance and transformed it into something with elegance, delicacy and lightness.

Seemingly countless crystals suspended from the lobby’s ceiling form an eye-catching installation that inconspicuously reflects the interior palette. Like the public areas, the 154 apartments revive the Roaring Twenties’ refined lifestyle. Original high ceilings, carved mouldings, and coffered wood fittings provide a graceful backdrop for the light-filled rooms’ high-quality furniture, fine elements, and individual art selections. The uniquely shaped rooms’ polished and delicate design language mixes nostalgia for old-style Hamburg apartments with modern aesthetics.

Art Deco touches recall the style emerging during the structure’s 1910 construction along with light and elegant details like the floor’s fine ornamental borders, which the designers discovered during their initial building inspection.

A closer look also reveals echoes of the 1950s, the period of the property’s last major reconstruction following the war. Fraser Suites’ interiors bring all these eras back to life, interwoven and sensitively transported to modern times. Extended-stay guests and locals are invited to journey through time from the building’s origins to the present day.