16th October 2018 | The Cordis Hotel
From Barcelona to Boracay, the consequences of too much tourism growth are shifting the way destinations, hoteliers, tour operators and the general public view of the industry.
Tangible risks of this phenomenon encompass breeding resentment among locals, to causing environmental degradation of locations formerly known as paradise, to cost risk increases disrupting development and projections of stabilized occupancy.
New tools, collaboration, and evaluation mechanisms are needed to approach hotel development more holistically in light of these trends, where hotel supply can grow to accommodate visitors but its main attractions may not be able to without proactive management.
We discuss how this new paradigm will affect hotel development cycles and the specific destinations where this is a problem.
And, as importantly, what actions can hotel owners, investors and developers can take to mitigate risk? How to ensure profitability goes hand-in-hand with sustainability?
Are there practical ways to make hotel guests part of the solution, and not just the problem?
We are very much looking forward to meet you at our next conference.