Bernhard Bauhofer
Founder & CEO
Sparring Partners

“If there’s a man who knows about the importance of public perception it is Bernhard Bauhofer” (Maryam Nemazee Bloomberg TV-Presenter)

Since the year 2000, Bernhard Bauhofer has been pioneering the Corporate Reputation Management discipline in Switzerland and Europe. Within the 360° Reputation Management Business Model all relevant factors such as Innovation, Human Resources, Communications, Corporate Governance und CEO are concertedly deployed. In 2004 he founded the Reputation Management consulting company Sparring Partners Ltd. Its client roster includes companies in Finance, Pharma/Health Care, Retail and IT.

Bernhard Bauhofer is an author of several books on Reputation Management, Corporate Culture and Management and a frequent guest on news media such as Bloomberg, CNBC or Al Jazeera.