Erin Hoover is an independent Creative Director and Brand Design Strategist. She launched her company, Erin Hoover Co, in January 2017 after 11 years at Starwood Hotels and Resorts. Erin has expertise in lifestyle branding, interior design and sustainability, Her clients include hotel owners & developers, startup hospitality brands, strategy firms and manufacturers of hospitality products.
From 2006-2016, Erin was Vice President, Global Brand Design for Westin, Sheraton and Le Meridien at Starwood Hotels & Resorts. Hoover and her team created design concepts for guest rooms, public spaces, brand partnerships and marketing events for Starwood’s three full service brands. The interior design concepts created by Erin and her team were part of Starwood’s innovative approach to lifestyle brands that redefined the hospitality industry.
Prior to joining Starwood Hotels & Resorts, Erin worked in-house at Giorgio Armani Corporation directing visual merchandising and store design for Giorgio Armani brands. She also consulted for other luxury retail brands, including Calvin Klein and Polo Ralph Lauren. Her wide range of experience transcends industries and categories: Erin’s unique career path shapes her design perspective and continues to inspire her as a design expert, leader and innovator.