Founder & Managing Partner
With over 20 years of hands on operating experience Mr. Jonsson has worked for sovereign backed asset owners, blue chip development companies, international hotel operators and independent hotels that has given him the ability to truly have a global understanding of all aspects of the hospitality lifecycle, both at an asset as well as corporate levels.
He is the Founder and Managing Partner of Mereha, a boutique advisory practice that provides strategic advice and direction throughout the full lifecycle of hotel assets from acquisition, development, asset management to disposal.
Before establishing Mereha Mr. Jonsson was a Senior Vice President of ICD and Head of Asset Management Hospitality. In this capacity, he established and lead the asset management function for the hospitality division with oversight of a portfolio of 2.200 keys and had oversight of the strategic implementation and development of 10 pipeline hotels with approximately 2.500 keys in Dubai.
Prior to ICD he held the position of Director Operations – Asset Management at Qatari Diar with responsibility for managing the company’s asset management activities across all asset classes, in addition to managing its hospitality division.
He spent time with Majid Al Futtaim Properties where he occupied the role of General Manager Development-Hospitality and with Melia Hotels International where he was responsible for the groups development activities across Europe Middle East and North Africa.
Mr. Jonsson has structured and negotiated numerous hotel management, lease, franchise and license agreements with most major hotel brands, directly negotiated and led teams to conclude asset and land acquisitions and has led development and asset management teams for both mixed used and stand-alone hospitality assets.
He is an experienced board, committee member of operating and property companies at an international level including among others Fairmont Raffles Hotels International and Société Fermière du Casino Municipal de Cannes.
Mr. Jonsson is furthermore a Senior Director at Beaufort Global Partners, Advisory Board Member of Sanad Capital, Advisory Board Member of Hotel Asset Management Association Middle East and Africa (HAMAMEA), and Advisory Board Member of Arabian Hotel and Investment Conference (AHIC)