John Fareed, MSc CHME ISHC, is Managing Director for Horwath HTL in the US with offices in New York and Orlando.
Over the past twenty years, Fareed’s consulting clients have included Fortune 500 companies, national brands, lenders, developers, REIT’s, management companies, investors, owners, attorneys, and insurers. He is an internationally recognized authority in the field of strategic market planning, positioning and repositioning, and has spoken on the topic at industry events in Australia, Brazil, Croatia, Egypt, France, Germany, Ireland, Italy, Mexico, United Kingdom, United Arab Emirates, and across the US, Canada and Caribbean.
Fareed has appeared as an industry expert on national television programs including ABC News, CNN and Fox News Network, in publications such as the New York Times, USA Today, and the Wall Street Journal, and has had articles published in numerous trade journals. Additionally, he has provided hospitality industry focused, expert witness and litigation support services specifically as they relate to branding and marketing issues.
Fareed holds two postgraduates including a Master of Science degree in Hospitality Management from the Dublin Institute of Technology’s School of Hospitality Management and Tourism in Dublin, Ireland—where he is currently pursuing a PhD—as well as professional designations from the prestigious International Society of Hospitality Consultants [ISHC] and the Hospitality Sales and Marketing Association International [HSMAI]. HSMAI recognized Fareed as one of the “Top 25 Extraordinary Minds in Sales and Marketing”, and he currently serves as President of ISHC and as Chairman of the Board of Trustees for HSMAI’s International Foundation.
He is also an Adjunct Professor at the Institut de Management Hôtelier International at the École Supérieure des Sciences Economíques et Commerciales. Located in Paris, this institute is one of Europe’s preeminent business schools, recognized worldwide for offering Europe’s leading hospitality management MBA program.
Horwath HTL is the world’s oldest, largest and most experienced hotel, tourism and leisure-consulting brand, with forty-five offices in thirty-nine countries. Horwath HTL is a member of Crowe Horwath International—a professional association of accounting and management consulting firms founded in New York in 1915—currently ranked among the top ten international professional service groups with offices in 586 cities in 108 countries.