Martin Jones
Vice President Food & Beverage – Luxury Brands, Europe at Accor

Martin B. Jones is a visionary, creative senior food and beverage leader whose 35 years of international expertise, enable him to predict what luxury consumers really want and transform his insights into award-winning F&B concepts which are consistent commercial successes, and become trend-setting destinations, for leading hotel brands. A hospitality innovator, relentlessly reinventing, Jones has travelled to over 100 countries and lived in 16, researching globally to understand future local demand and anticipate the right trend for his next concept.

His flair for gaining a head start on influential trends, and superior delivery from his committed teams, marks Jones as the entrepreneurial and inspirational leader for whom Starwood created their one-time “Most Creative Innovator Award.” Uniquely in F&B, he studied both F&B Management at Cornell, and Arts and Psychology, in Sydney.

Jones was instrumental in creating Starwood’s USD 2BN APAC F&B division, developing over 80 restaurant concepts for all Starwood Brands, which grew into 1600 active APAC and global brands, as a member of their top 100 senior leaders worldwide. With exposure to all F&B roles from top hotels, plus his gift for creatively connecting the arts with hospitality and experience opening 5 hotels worldwide, Jones is one of the most respected veterans in F&B, selected to open Asia’s first W Hotel, now iconic. His renovation and leadership of the Westin Singapore introduced a new luxury to the market and won a Golden Key Award; his transformation of The Westin KL into the number 1 hotel in town resulted in it being sold at the highest price per room ever in KL.

Jones’s dedication and passion for his discipline, global travel and ‘leading through people’; establishing and mentoring loyal teams, who enthusiastically join him on his tireless drive for excellence, accounts for his success. He is a self-confessed perfectionist who demands the most, delivers the best, and makes it fun.

Martin B. Jones is an authority on global luxury hospitality and regularly presents at many industry-leading events. Exceptionally well connected, he attends all the major international F&B trade fairs and enjoys strong relationships with top brands and suppliers. He is now leading Accor’s Luxury brands as VP F&B Europe.